History A selection of the Sun's current Page 3 girls When he relaunched the flagging Sun newspaper in tabloid format on 17 November , Rupert Murdoch began publishing photographs of clothed glamour models on its third page. The first edition featured that month's Penthouse Pet , Ulla Lindstrom , wearing a suggestively unbuttoned shirt. Page 3 photographs over the following year were often provocative, but did not feature nudity. On 17 November , editor Larry Lamb celebrated the tabloid's first anniversary by publishing a photograph of year-old German model Stephanie Rahn in her "birthday suit. Although these photographs caused controversy at the time, they are credited with the increase in circulation that established The Sun as one of the most popular newspapers in the United Kingdom by the mids. The Sun would often connect its Page 3 photographs to topical sporting events.